TechCrunch isn’t everything.
The founder of TechCrunch, Michael Arrington one (if not the) most popular technology bloggers has been “grabbed, pulled, shoved and otherwise abused at events”[1] and at the start of this year spat at[1] by throes who feel aggrieved that TechCrunch didn’t cover their startup. Of course running a start-up can be very stressful (as well as very fun), but not only are such attacks on bloggers hideous, but IMHO for most start-ups TechCrunch isn’t the be all and end all of publicity anyway!
Take for example my start-up, Sahakara . Yes, when I launched it I dropped TechCrunch a line and of course they completely ignored it. Was I heartbroken? Did I feel the need to break into Michael Arrington house? No. because TechCrunch readers aren’t my target audience. Who reads TechCrunch? Two groups, people like me (Enterperners and people interested in tech) and vulture venture capitalists. I’m not after huge stacks of cash (thro I’d like enough to pay myself full time for a year), and tech people aren’t my primary audience (environmentally friendly and broke people are), so what does TechCrunch get me?
[1] http://www.techcrunch.com/2009/01/28/some-things-need-to-change/