Once you have picked a good set of keywords, and scattered them through you web site, your next task is to get inbound links. The whole Google search engine was founded on idea that, like academic papers, the number of ”citations or backlinks to a given page” is important, if a page has a large number of inbound links, it’s more important, and so ranks higher.
That said, Google extends this by “not counting links from all pages equally” if your linked to from a page that has lots of inbound links (i.e. an important page) your page is more important, than if you where linked to from a page with few links.
Stop their. At this point, the more devious amounts you are thinking, “WOW, maybe I could make a page that has lots of inbound links, from other pages I’ve made then just link to my main page. That would boost my ranking loads”, However believe me your not the first, and Google fairly quickly figured out how to spot this, and they then just removed all your pages from their search. That said if your still interested there is are good resource for ”Blackhat” SEO (Search Engine optimization) elsewhere on the net.
So how, without bringing the wrath of Google down on you, do you get lots of inbound links to your page?
Their is fundamentally only one way to do this, great content. Great content will be cited by others, you can ask people if they will exchange links with you (yes I will, more on how to get a link to your site on my blogroll in a bit), but they will only do so if you’ve great, relevant, content. Stuffing your site full of keywords may help a robot find your site, but it won’t help a human reading it.
Thats all for now, in Internet marketing part 3, I’ll talk about using social media to aid your site.
For anyone interested in exchanging links with this site, I’ll be happy to, you must however have a site focused on either social media, marketing (on or off line). If you do, add a link to either my home page “our-party.org.uk” or this blog “our-party.org.uk/blog” and let me know either via posting a comment here or via the contact me box on my homepage.