Notes from a wireframe world

Selecting the right keywords, words you will ensure are in your pages so search engines find them, can be at best a hit and miss adventure, how do you know the words you select are going to be the ones the majority of people looking for your site are going to search for?

And even if you pick words people are looking for, how do you know if they will find your site? Thankfully Google of all people, provide a free and easy to use service that you can use to do just that.

Firstly point your favorite browser to https://adwords.google.co.uk/select/KeywordToolExternal
This is designed as a tool to pick the right adwords for your campaign, but we can use it to find good key words as well.

OK put in some words you think are useful, words that will you think people looking for you site will use, then click on the “Get Keyword Ideas” button, then open the CSV files (links to them appear at the bottom of each keyword) and sort them in order of number “Global Monthly Search Volume“ once you’ve done so delete anything with less than about 100,000 searches per month.

Then open up a new tab/window and do a google search for each key word. When the results are returned, you will notice near the top of the screen on the right hand side something along the lines of “Results 1 – 10 of about 203,000,000 for social media. (0.12 seconds) “ copy and paste the number of searches into the cell after “Global Monthly Search Volume” and repeat for all your key words.

Now finally you will be in a position to see what keywords are useful to you, and which are not

For each key word divide the “Global Monthly Search Volume” by the number of Hit Google finds for that keyword, the higher the result, the more chance there is some one will find your site via that keyword, there are of course a lot more things you can do to improve your ranking, and I’ll go through some of them in the next article

Related Posts

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• September 11, 2009 -- Internet marketing made simple – 3- Using Social media (5)
• August 31, 2009 -- Internet marketing Part 2 – LinkJuice (3)

This entry was posted on Monday, August 24th, 2009 at 8:27 am and is filed under Internet marketing made simple, Webdesign. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.