Notes from a wireframe world

OK Social media and it’s use withing the context of on-line marketing is huge and I intend to go through every thing in one blog post, however the basics are relatively easy to grasp, they are.

1. There is no magic trick, no magic bullet.

2. Be yourself

3. Don’t try and sell, help.

1] There is no magic trick.

Sadly there is no magic do this and you will earn $700,000 in fifteen minutes rubbish, anyone who tells you that there is is either pushing something that either illegal, did work but then people caught on to it and it doesn’t any more or just snake oil. Just stop for a second and think, you know as well as I do money doesn’t grow on trees, and if it did, if you found a real life money tree, would you tell anyone? Of course not.

Sadly even in a recession, no especially in a recession, people are looking to make a quick buck, and the promise of the big cheque for a few dollars sounds too good to pass up. Sadly all you’ll get if a little poorer. There is a lot of good advice on how to make money on-line mostly from blogs such as this one, and it’s all free, don’t pay for social media snake oil.

That said if you really feel the need to pay something, there is, to the left of this article a section entitled “Help us keep going” their you can donate via paypal or if your feeling really flush buy something on my wish list.

2] Be yourself

Strange as it may sound one of the easily overlooked areas of social networks for marketers is the social side. To some it’s all about spamming their links to thousands of people who don’t then bother to read them.

People really don’t like this type of one way traffic. Hold conversations with people, tweet and post stuff your interested in that relevant to what your customers are interested in, not just about your latest product.

3] Don’t try and sell.

WHAT! DON’T sell. Yes you read that right, don’t sell. It goes back to the previous point, about having a conversation with people. As Perry Belcher said in his video that I posted here a couple of days ago, Social media is like a big cocktail party, and at a cocktail party you don’t run in and try and sell everyone something, you wait till there is someone their who needs what you can offer and you point out you can sell it to them.

And thats it. Yep thats all there is, OK it’s not ALL there is, but it’s a big chunk of it, it’s the right mindset at least.

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This entry was posted on Friday, September 11th, 2009 at 8:29 pm and is filed under Internet marketing made simple, Social Media, YouTube. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.