Notes from a wireframe world

OK so your all set, you have a nice web site, you know the basics of how to use social media to your advantage, and now… How the hell do you find the people who may be interested in your project?

The answer… Google

Google has a whole range of free, easy to use tools that can help you make the most of social media and the Internet.

First off iGoogle, Google’s nice and fancy front end. Based on netvibes iGoogle allows you to add widgets to Google’s search front page (only you see your widgets of course) Google mail, Google notebook, Google Calendar, and RSS reader and Google Doc’s (as well as a phase of the moon widget, but I think you’ll be more interested in the others).

This allows me to use Google’s home page as a one-stop-shop for how the areas of interest my customers have is going, as well as my e-mail and project management tools. It’s really what I link everything else in with.

Next Google Alerts, Google Alerts allows you to set up an RSS feed (that goes into my Google RSS Reader) for any keywords, this allows you to be able to comment on any story that Google picks up that relates to your product.

Google Alerts currently offers 6 variations of alerts – ‘News’, ‘Web’, ‘Blogs’, ‘Comprehensive’, ‘Video’ and ‘Groups’.

• A ‘News’ alert is an email aggregate of the latest news articles that contain the search terms of your choice and appear in the top ten results of your Google News search.

• A ‘Web’ alert is an email aggregate of the latest web pages that contain the search terms of your choice and appear in the top twenty results of your Google Web search.

• A ‘Blogs’ alert is an email aggregate of the latest blog posts that contain the search terms of your choice and appear in the top ten results of your Google Blog search.

• A ‘Comprehensive’ alert is an aggregate of the latest results from multiple sources (News, Web and Blogs) into a single email to provide maximum coverage on the topic of your choice.

• A ‘Video’ alert is an email aggregate of the latest videos that contain the search terms of your choice and appear in the top ten results of your Google Video search.

• A ‘Groups’ alert is an email aggregate of new posts that contain the search terms of your choice and appear in the top fifty results of your Google Groups search.

I recommend you go for A ‘Comprehensive’ alert for the major keywords you found in step 1.

This Twitter, Facebook, MySpace (or whatever your targeted social media sites are) searches should provide you with enough information to start to pick-up on the on-line vibe, and allow you to start making your self known (in the right way) to the community.

Related Posts

• August 24, 2009 -- Internet marketing made simple – 1 – Selecting the right keywords for your website (2)
• March 30, 2010 -- Goodbye Google. (0)
• September 22, 2009 -- Now there is less excuse not to use something other than IE (0)
• September 11, 2009 -- Internet marketing made simple – 3- Using Social media (5)
• August 31, 2009 -- Internet marketing Part 2 – LinkJuice (3)

This entry was posted on Sunday, September 13th, 2009 at 8:31 pm and is filed under Facebook, Google, Internet marketing made simple, Myspace, Social Media, Twitter, YouTube. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.