Archive for October, 2009

The end of Facebook SPAM

Thursday, October 29th, 2009

In a move that has some developers have said will cost them 20% – 30% of their traffic, Facebook have amended their developer Principles and Policies to forbid some actions that some have used to gain much needed traffic they can turn into profit, for example the new rules say that Stream Stories, the notification you see that tell you your friend just played farmvilla shouldn’t just be to promote or advertise an application.

“Stream stories must be consistent with our design and be user-focused based on the user’s action that triggered the story. In no case should a Stream story serve primarily as a means to promote or advertise your application. “

And they must not include “calls to action” anywhere other than in small text at the foot of the update

You must not include calls to action in the body of your Stream stories (e.g., "Beat her score!” or "Can you beat her score?"). A call to action must only be presented as an action link (in line with "comment" and "like" and similar to Facebook’s stories in design).

Posted via email from scottherbert’s posterous

Firefox has 11 security flaws.

Wednesday, October 28th, 2009

Mozilla’s flagship Firefox browser is vulnerable to at least 6 “critical” vulnerabilities that expose users to drive-by download attacks that require no user interaction beyond normal browsing and an additional 5 others security flaws.

·         The 6 Critical flaws are:-

·         MFSA 2009-64 (Critical) — Crashes with evidence of memory corruption.  Four different vulnerabilities were documented. Some of these crashes showed evidence of memory corruption under certain circumstances and we presume that with enough effort at least some of these could be exploited to run arbitrary code.

·         MFSA 2009-63 (Critical) — Mozilla upgraded several third party libraries used in media rendering to address multiple memory safety and stability bugs identified by members of the Mozilla community. Some of the bugs discovered could potentially be used by an attacker to crash a victim’s browser and execute arbitrary code on their computer. liboggz, libvorbis, and liboggplay were all upgraded to address these issues.  Three different vulnerabilities were documented.

·         MFSA 2009-59 (Critical) — A heap-based buffer overflow in Mozilla’s string to floating point number conversion routines allows an  attacker to  craft some malicious JavaScript code containing a very long string to be converted to a floating point number which would result in improper memory allocation and the execution of an arbitrary memory location. This vulnerability could thus be leveraged by the attacker to run arbitrary code on a victim’s computer.

·         MFSA 2009-57 (Critical) — The XPCOM utility XPCVariant::VariantDataToJS unwrapped doubly-wrapped objects before returning them to chrome callers. This could result in chrome privileged code calling methods on an object which had previously been created or modified by web content, potentially executing malicious JavaScript code with chrome privileges.

·         MFSA 2009-56 (Critical) — A heap-based buffer overflow in Mozilla’s GIF image parser. This vulnerability could potentially be used by an attacker to crash a victim’s browser and run arbitrary code on their computer. This flaw does not affect products built on the Gecko 1.8 browser engine such as Thunderbird 2.

·         MFSA 2009-54 (Critical) — Recursive creation of JavaScript web-workers can be used to create a set of objects whose memory could be freed prior to their use. These conditions often result in a crash which could potentially be used by an attacker to run arbitrary code on a victim’s computer. Web Workers were introduced in Firefox 3.5 so this vulnerability did not affect earlier releases such as Firefox 3.

·        

·         And there are also five less serious flaws

·        

MFSA 2009-62 Download filename spoofing with RTL override

MFSA 2009-61 Cross-origin data theft through document.getSelection()

MFSA 2009-55 Crash in proxy auto-configuration regexp parsing

MFSA 2009-53 Local downloaded file tampering

MFSA 2009-52 Form history vulnerable to stealing

Thankfully it took the Firefox team just a few hours to track down the bugs and release a patch, the update (Firefox 3.5.4) will be distributed via the browser’s automatic update mechanism and it’s highly recommended that you update your browser.

And on a personal note. Yes I’m back posting (I know this tends to be the kiss of death to a blog) after some time off.

Posted via email from scottherbert’s posterous

Fancy winning a new Canon 15MP SLR Digital Camera?

Wednesday, October 28th, 2009

SponceredTweets, is offering a new camera to the person who refers the most tweeters, it’s only open to US residents (So I can’t win) aged 18 and older, To win this fabulous prise simply sign up (if you’re not already) to Sponsored tweets and get the referral link inside to sign up new Tweeters to the system.

The challenge start’s today and runs until the 1st of November

You can get the full official rules here.

Posted via email from scottherbert’s posterous

ROI for Social Media

Wednesday, October 28th, 2009

Yesterday I wrote about how a lot of small businesses don’t do social networks well and get poor results because of that.

But how do you know if you’re doing well?

The answer is you look at your ROI (Return On Investment) also known as your Rate of Return. It’s not a hard number to work out, once you have the data, however collecting that data is the trick.

Basically you’re ROI = (X – Y) / Y, where X is your final value and Y is the initial value of your investment. So for example if you earn £100 but it costs you £10 to do it your ROI is 9 times your investment (or 900% if you prefer).

However with social networks (in face generally) both the return and the investment are not always easy to work out.

You need to look at all the costs involved not just the $5 you paid to Sponsored tweets but your time as well. You’re not free (and if you are you can come and work for me)

 

Posted via email from scottherbert’s posterous

A Digest of what I did on October 28th

Wednesday, October 28th, 2009
blog (feed #1)
twitter (feed #3)
Social Media, beyond the myth http://post.ly/AVLh [Scott_Herbert]
twitter (feed #3)
RT @Scott_Herbert Notes from a wireframe world » Social Media, beyond the myth http://bit.ly/4vJk2z [Scott_Herbert]
 
twitter (feed #3)
Oh boy, I better open it!!! (Spam of the day) http://viigo.im/1jl9 [Scott_Herbert]
 
twitter (feed #3)
iDon’t Care: Video Spoofs Motorola Droid’s Anti-iPhone Ad http://viigo.im/1jlj [Scott_Herbert]
 
twitter (feed #3)
In Case You Forgot: Tomorrow Is Droid Day http://viigo.im/1jln [Scott_Herbert]